MEET OUR EYELASH EXTENSION TRAINERS

STACEY FRANK

Stacey has been in the industry for 17 years and has owned her own business Shayna Punim Skin & Body since 2008. In addition to lash extensions, she offers facials, chemical peels, and waxing. She started with Lavish Lashes® in 2005 and became a trainer for the company in August 2012. Stacey is the busy mom of three little boys.

Q: How did you get started in lashes?
A: It’s a funny story. I have really long lashes and people always come up to me and say, “Oh my gosh, your eyelashes are so beautiful.” Since I get so many nice complements, I thought it would be nice to be able to say that to someone else. Then one day I heard about lash extensions. I looked online to see who was representing that industry and found Lavish. When I first started with Lavish they were this start-up company and now look at them!

Q: Why did you become a trainer and how did it come about?
A: Well, if you ask Mary Jane Dana, co-founder of Lavish Lashes®, she will tell you that she had been asking me to become a trainer for years and years. At first I didn’t do it because there wasn’t enough time. Then one day there was this client who needed to make a life change and she said, “Hey, can you teach me to do lashes?” So I called Mary Jane and asked what would be involved. She said I needed to take training to be certified. She flew to Arizona, and I completed two days of training.

Q: What percentage of your business is doing lashes?
A: I would say it’s a good split, maybe 60/40 or 50/50, lashes versus the other services I provide.

Q: What do you do to promote yourself and get new customers?
A: To be honest with you, my work stands for itself. People see my work and say, “Oh my gosh, your lashes are beautiful. Who did them?” I get customers that way and also through the Lavish Lashes® website. People read my bio and learn that I am a Certified Trainer with eight years experience. I get quite a few customers from the website.

Q: What should every customer know when they choose lashes?
A: That Lavish Lashes® stands behind its stylists and brand, and that the training is impeccable. There are a lot of people out there that don’t get the training, but are allowed to buy their kits and go their merry way. I get a lot of clients that tell me they went to at least three people before finding a stylist who knows what she is doing.

Q: As a Trainer, do you find that most people take both the basic and advanced training class, or just the basic?
A: I’m seeing that a lot of people are taking just the one-day basic training class. But, they need to be taking both the basic and advanced training. Hands-down. Some people just don’t get it after one day and then they’re disappointed. If they can just hang on through that second day, get more hands-on, then maybe they can get it. It’s not something that you do and all of sudden you’re saying, “Yes! Now I’m making $280 an hour and I’m good to go.” It is not an easy skill. It takes practice.

Q: What kind of feedback do you get from people that took the advanced class?
A: 98% tell me how glad they are that they took the second class.

Q: Have you had to fail anyone?
A: I had one student that would not have passed at the end of the first day, however she had registered for the second day and was able to successfully finish the class. I am pretty much by the book; I don’t want to send people out there to represent Lavish that are not prepared.

Q: How many people do you average in a class?
A: For the basic class, I’d say five or six with the largest being eight. For the advanced class, I haven’t had more than four.

Q: Do you have a favorite memory from training?
A: Oh, I just love reading the student’s feedback after class. I love reading that they think I’m amazing (laughs). It’s nice to hear the positive remarks about how it really helped them, that I was very up front, and my hands-on was to the point. It’s a good boost to your ego to get that kind of response.

Q: Do you stay in touch with your students?
A: Yes, I tell them to feel free to call me, which could be a curse. I have students that call me up, and/or send me pictures and ask if they’re good enough to start doing lashes. They’re really cute. And they thank me and say they really appreciated the training. That’s pretty nice.

Q: How long do you envision yourself to be a trainer with Lavish Lashes®?
A: Forever! I love it. It’s pretty rewarding, and I love to travel. Even after the craziest class ever, I can come home and decompress, have a nice dinner and start my day over the next day.

Q: What is the best part about being a Lavish Lashes® Trainer?
A: Having the experience of molding these new girls on how to do lashes and ensuring they represent what Lavish Lashes® stands for; which is an amazing brand, unprecedented customer service and training, and knowing that any time you go to a Lavish Lashes® stylist, you’re getting impeccable work.